Amid brewing criticism of the university’s plan to change its iconic Seminole head logo, Florida State officials issued a statement about the change late Thursday afternoon. Here’s the text of that statement:
Message from FSU Athletics
It is very important for you to know that the refinement we are making to our Seminole Head logo has been under development for almost two years and that the Seminole Tribe of Florida along with groups representing our student-athletes, coaches, Boosters and university administration were consulted during the process.
During the research phase of the project, we were stunned by the results of a meeting with current student-athletes held over a year ago. When asked what they considered to be our primary symbol, the group was unanimous in listing the Spear. In contrast, groups representing our coaches, supporters and administrators all listed the Seminole Head. This revelation reinforced a growing concern as we have seen a steady decline in the use of the Seminole Head logo on uniforms and fan apparel over the years.
The issue was that our Seminole Head, while as recognizable and iconic as any in all of sports, does not reproduce well in a number of mediums. It is particularly difficult to embroider and impossible to accurately represent on some materials including at midfield at Doak Campbell Stadium. We believe this image is the best in all of sports and that the result of our efforts will maximize the symbol on a national level.
The refined logo will allow us to use it more prominently across all platforms including our uniforms, sideline apparel and graphics.
We tasked Nike for help in refining the logo so that consistency can be achieved without diminishing the identity of the iconic image. We arrived at a design that can take FSU Athletics into the future.
On Friday, April 11, we will formally unveil Ignition…Tradition with a symbol that has renewed spark and energy.
Florida State University has created a new sports logo – and it’s creating controversy among its supporters.
The new logo is an updated version of the traditional screaming Seminole Indian head, which has been in use since 1971. FSU officials reportedly planned a formal unveiling on April 11 just in time for the spring football game.
But the logo recently debuted, perhaps inadvertently, on shirts being sold at Walmart. And the FSU sports fan website, tomahawknation.com, has posted an image of the new logo.
The new logo has engendered a storm of comment on social media and the tomahawknation website – with opinions split. Some have called it “awful” and “horrendous,” with one Facebook post saying, “I don’t know that I can adequately profess the amount of hatred I feel toward this (new) logo.” Others say “I like it” and “I think in due time, it will grow on me.”
The previous logo was created in 1971 by John Roberge, the retired longtime Tallahassee Democrat artist, who was then working for FSU.
For more, return to Tallahassee.com later today.