As the nation works to vaccinate the population against COVID-19, public officials are faced with the challenge of communicating, promoting, and encouraging vaccination in their communities. This webinar will cover public engagement and communications strategies public officials can use to promote vaccination, build vaccine confidence, and overcome confusing messages about vaccine efficacy.

Agenda

Using Public Engagement Strategies to Build Vaccine Confidence

Emily Brunson, Ph.D., Associate Professor, Department of Anthropology, Texas State University

Communications Strategies to Promote Vaccine Uptake

Baruch Fischhoff, Ph.D., Howard Heinz University Professor, Department of Engineering and Public Policy and Institute for Politics and Strategy, Carnegie Mellon University

Michigan’s Experience with Promoting COVID-19 Vaccines

Joneigh S. Khaldun, MD, MPH, FACEP, Chief Medical Executive for the State of Michigan and Chief Deputy Director for Health in the Michigan Department of Health and Human Services

Moderator: Mary Travis Bassett, MD, MPH, Co-Chair of the Societal Experts Action Network and Francois-Xavier Bagnoud Professor of the Practice of Health and Human Rights, Harvard University

About this Webinar

This webinar is hosted by the Societal Experts Action Network (SEAN), an activity of the National Academies of Sciences, Engineering, and Medicine supported by the National Science Foundation and the Alfred P. Sloan Foundation. SEAN is a network of leading individuals and institutions in the social, behavioral, and economic sciences that provides actionable responses to urgent policy questions. To learn more about SEAN, visit our website.