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USET Vax A Nation Vaccine Campaign

The USET TEC understands that hesitancy to receive the COVID-19 vaccine is a serious threat to our member Tribal Nations’ ability to protect their communities from COVID-19. Misinformation on the COVID-19 vaccines is largely contributing to this hesitancy, and we hope to address this through clear messaging. To achieve this goal, we have partnered with Rescue Agency to produce a toolkit of materials that explains the dangers of COVID-19 and encourages COVID-19 vaccination among Tribal citizens. The toolkit currently consists of materials addressing two specific campaign areas, and more materials will be added in the next few months.

Toolkit info:

The first campaign area focuses on how COVID-19 is a particular threat to American Indians and Alaska Natives, and the vaccine is an effective prevention tool. The second area focuses on how the vaccine is safe, effective and much less dangerous than getting COVID.

Each area contains a variety of materials, including flyers, posters and social media postings. Social media graphics below include suggested text to accompany posts, although this can be edited as needed. Dimensions are included for printed content (i.e., flyers) and digital banners.

All materials are freely available, with some limitations:

  • Printed materials can be customized (added logos, etc.) upon request for member Tribal Nations.
  • Original electronic files for printed materials are also available upon request for member Tribal Nations.

If you have any questions about suggested use or access to the materials, please contact us at usetepi@usetinc.org.

Campaign Message Area 1

COVID-19 is an imminent threat to our health and communities. Do your part to protect yourself and stop the spread of the virus by using the most effective prevention tool available: the vaccine.

Campaign Message Area 1 Tools

Social Media Graphic

Instagram Post Copy:
COVID-19 is still a threat. Natives contract the virus at a higher rate and are 1.8 times more likely to die from it. Vaccinate and build resistance. Use link in bio to schedule an appointment.
NOTE: be sure to include your link in your Instagram bio.

Facebook Post Copy:
COVID-19 is still a threat to Tribal Nations. Natives contract the virus at a higher rate and are 1.8 times more likely to die from it. Vaccinate and build resistance. Schedule an appointment today at vaccines.gov.
NOTE: customize the link and/or add contact info.

Campaign Message Area 2

The vaccine is safe and effective—far less dangerous than getting COVID itself. Nearly 200 million people in the United States have received COVID-19 vaccines under the most intense safety monitoring in U.S. history.

Campaign Message Area 2 Tools

Social Media Graphic 1

Instagram Post Copy:
Misinformation about COVID-19 vaccines has led to more cases and deaths. Fact is, the vaccines passed the most intense safety monitoring ever established in the U.S. Schedule your shot. Link in bio.
NOTE: be sure to include your link in your Instagram bio.

Facebook Post Copy:
Misinformation about COVID-19 vaccines has led to more cases and deaths. Fact is, the vaccines passed the most intense safety monitoring ever established in the U.S. Schedule your shot at vaccines.gov.
NOTE: customize the link and/or add contact info.

Social Media Graphic 2

Instagram/Facebook Post Copy:
It’s natural to have questions about the COVID-19 vaccine. The fact remains, over 300 million doses have been given without any long-term side effects detected.

Social Media Graphic 3

Instagram/Facebook Post Copy:
COVID-19 is unlike any virus. Even those with mild cases have had symptoms lasting weeks or months after being infected. Get the shot to protect yourself from catching this highly contagious virus.