Gift giving has long held cultural significance among Indigenous peoples, serving as a way to strengthen relationships and express care within the community. Before the introduction of currency through colonial systems, Tribal Nations traded goods and services as part of reciprocal relationships. While these traditions continue, the ways in which gifts are shared have evolved alongside modern economic systems. In recent years, researchers and communities have noted a growing interest in sustainable and locally grounded purchasing practices, reflecting broader awareness of how economic choices can affect communities.

Many Tribal communities are seeing growth in small business ownership as part of broader efforts to strengthen local economies. Purchasing directly from small producers or creatives typically allows a greater share of revenue to remain in the Tribal communities and magnify the impact of that revenue. Studies also show that small-scale production often results in higher product quality and reduced waste compared to large-scale manufacturing, creating a lesser burden on the environment. 

Across the USET region, Tribal Nations are developing initiatives to support their Native entrepreneurs. These efforts may include increasing access to markets, improving pricing and financial literacy, and supporting the supply of raw materials.  Many Tribal Nations also facilitate the sale of handmade work through museum stores, artist cooperatives, or Tribal enterprises such as casinos and convenience stores.  No matter where in the entrepreneurship cycle, Tribal Nations can have a significant impact in supporting entrepreneurs and businesses throughout the year.

This holiday season offers an opportunity to reflect on how individual spending can support local economies and cultural preservation.  Learning about and engaging with Native-owned small businesses contributes to broader understanding of Indigenous economic resilience and cultural expression.  Below are some simple and impactful ways we all can make a difference by shopping small and shopping Native this holiday season.

Examples of Individual Approaches to Support Native Small Businesses
  • Explore Native-Made Goods: Many communities and organizations maintain directories of Native-owned businesses that highlight the range of goods and services offered. Examples include:
    • Wampanoag Tribe of Gay Head (Aquinnah) Business Listing
    • Pamunkey Indian Tribe Artist Directory
    • Eighth Generation
  • Attend Local Markets and Events: Many communities host seasonal markets, art fairs, or pop-up shops during the holidays, showcasing Native artisans, creators, and entrepreneurs. By attending these events, attendees can directly support local small businesses and artists while discovering unique products.  Check out a list of some of these events at USET’s Tribal Enterprise Directory.
    • American Indigenous Arts Celebration at the Seminole Tribe of Florida Ah-Tah-Thi-Ki Museum
    • Wabanaki Winter Market
  • Support Community Programs and Groups: Contributing to organizations and initiatives that support Native small businesses and artists can have a significant impact. Donating to these groups can strengthen grants, mentorship, or resources for Native entrepreneurs and creatives.
    • Four Directions Development Corporation
    • Ma’s House – A space for BIPOC artists located on the Shinnecock Indian Reservation in Southampton, NY
    • Sequoyah Fund
  • Promote Online Awareness: Sharing information about Native-owned businesses online can increase public awareness and visibility for Indigenous entrepreneurship, and new customers.
  • Learn More through USET’s Entrepreneurship and Small Business Resources: USET’s Office of Economic Development maintains resources and support for Native entrepreneurs looking to start or grow small businesses. Visit the website on Entrepreneurship and Small Business.


Supporting small businesses is essential for building vibrant, resilient communities and driving local economies. Whether it’s shopping locally, spreading the word, or offering a helping hand, every action contributes to the preservation of tradition and the creation of new opportunities. Understanding these efforts offers insight into how Indigenous communities continue to adapt, innovate, and thrive.